In essence, engagement is the ability to catch the attention of a user. When it comes to SEO, it is the length of time a user stays on a page.
Google may not have officially announced this, but there is proof to imply that this leading search engine rewards websites that have strong user engagement with higher page ranking.
According to Google, a user spends a longer time on a page that he/she finds useful. Because Google aims to provide its users with the most favorable results, it will push sites that have strong engagement in the search results pages.
What is the best way to improve the engagement of your site?
The three strategies you can utilise to boost your content in search engines are as follows:
Make Your Posts Easier to Read
Enhance your page’s readability by formatting your posts well. This way, you can improve your rate of engagement. Based on eye-tracking studies, these three formatting tips can help in making your content more readable to users:
Each paragraph should only contain a maximum of 3 sentences. Whenever possible, only write one-sentence paragraphs. However, use them with stride, otherwise, your posts will seem like a blog.
It is harder to read longer sentences on screen. If possible, cut longer sentences into several shorter sentences.
Users scan the web rather than read what’s on it. To make it easier for them to scan, you should make use of many sub-headers that are clear and informative to serve as their guide through a page.
Use bullet points when listing your several data such as stats, examples, ideas and facts, among others. This way, users can scan them with ease.
Include Images All Through Your Page
If you want a simple but effective way to enhance engagement with your audience, add professional, high quality images such as pictures and graphs. Images not only tell an idea, but convey it (like a picture says a thousand words).
Next, images lets you break down content into different parts. Lastly, it is natural for users to look at beautiful images.
Lower Your Bounce Rate
It helps to write valuable content and properly format your posts. An additional critical part of engagement is improving your bounce rate, the percentage of users who land on your site, but leave right away without engaging. Bounce rates increase due to factors like wrong implementation and improperly designed landing pages.
However, usually, high bounce rates are caused by poor user experience (UX) and usability. Though such issues vary from one site to another, these can easily be addressed with numerous well-known online tools.
SEO Continues to Change
SEO changes so fast like every year and even every month. So, marketers and business owners should be able to adapt immediately. Your business site could still have an edge over competition.
Always keep in mind to focus on creating solid content, as well as copywriting basics, engaging your viewers and being up-to-date with the latest technical trends – such as backlinks, site speed, schema and SEO health.